About the Author
GUILHERME CERQUEIRA
CEO, Worthix
Founder & CEO at Worthix , Market Research Professional, ESOMAR member, with +15 years of experience managing +800 projects with large enterprises helping them understand the correlation between customer experiences and business results. Among his customers we can highlight international corporations such as 3M, Nextel, IBM, Chevron, Praxair Inc., Essilor, Petrobrás, Siemens, TAM, LAN, Hamburg Sud, C&A, VIVO Telecom, TIM Telecom
and many others.