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The Customer
Decision Loop

Consumer behavior psychology can be complex - but understanding customer decisions doesn't have to be.

Introducing the Customer Decision Loop, a roadmap designed to help you chart customer decisions from the moment a need arises to the moment the customer decides "Yes, it's worth it". Learn the 5 key stages to any decision:

1. The Need
2. Expectations
3. "Worth It" Analysis
4. The Decision
5. Continuous Cycle (the Loop)

Decisions change constantly because the market changes constantly. It's not enough to be "worth it" today. You have to understand why you're worth it so you can be customers' #1 choice tomorrow. That's why we call it the Decision Loop - it doesn't end when money changes hands. Download the ebook to learn more.

About the Author

Guilherme Cerqueira.jpg

GUILHERME CERQUEIRA

CEO, Worthix

Founder & CEO at Worthix , Market Research Professional, ESOMAR member, with +15 years of experience managing +800 projects with large enterprises helping them understand the correlation between customer experiences and business results. Among his customers we can highlight international corporations such as 3M, Nextel, IBM, Chevron, Praxair Inc., Essilor, Petrobrás, Siemens, TAM, LAN, Hamburg Sud, C&A, VIVO Telecom, TIM Telecom
and many others.
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